Coors Light
The Chill-ympics
How do you get 21-27 years olds to stop staring at a screen and just unplug? You get Coors Light to host their spin on the Olympic Games. Welcome to the Chill-ympics, a can-activated series of games that allows users to compete based on how they chill.
D&AD New Bloods Winner 2021
New York Ad Festival Finalist
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Those who tune in on the tuning out get to judge how you chill.
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Chill-ympians with the highest scores are awarded the silver metal, aka personalized Coors Light cans.