Put Your Hands Where My Eyes Can See

Ray Ban Meta smart glasses allows you to be completely hands-free while being able to capture photos/videos, play music and even ask Meta AI different questions, allowing you to be as present as possible. We brought this sentiment to life by creating music videos set to Busta Rhymes hit track from the 90s, "Put Your Hands Where My Eyes Could See," featuring Offset and Little Simz.
Client: Ray Ban | Meta
Agency: Translation
Director: Uncanny
CD’s: Castro Desroches + Aryan Aminzadeh
Senior CW/AD: Wilsynn Wheat + Sara Mclaws
CW/AD: Kevin Dulorie + Jordyn Silver

after the videos dropped, we put on a concert.
and phones were not allowed.

In order for people to really get a feel for what these glasses can do, we put on a phone-free concert and event in Brooklyn with Busta Rhymes, Offset and Coi Leray. We gave out free pairs of Ray-Ban Meta smart glasses to everyone that came so they can enjoy a concert how its meant to be experienced...phone-free.